Big data for Valentine’s Day Hotel women pay more generously – Sohu news-tianbi

Valentine’s day consumption big data released: Live Hotel women pay more generous – Sohu news Valentine’s day ended second days, Baidu Nuomi released 2016 Valentine’s day consumption big data, sketched this year’s Valentine’s day consumption portrait. Among them, Western food, creative food, barbecue and daily food become the favorite of Valentine’s Day consumers, and surprisingly, women pay more generously on Valentine’s day. Big data show that, in the Valentine’s day food consumption category, the female users pay about 69%, the figure in the film consumption is 62%. And KTV and hot springs, women also pay 68% and 64% of the proportion of male users exceeded. In terms of hotel consumption, men are forced to close their distance with women by 46% of the bill. However, in the flower consumption category, due to the particularity of this consumption project, the male users played a turn over battle, with up to 73% of the proportion of pay far ahead of women. Thus, today’s lovers have broken the unspoken rules of "consumption must be paid by men", and women’s independent consciousness is gradually increasing. Data show that Chengdu consumers in Valentine’s Day flowers and KTV consumption in the country ahead, of which only the total amount of flower consumption is more than second 10%. And Xi’an consumers in spring, flowers, film and KTV four individual consumption were ranked the top three results to show a straightforward person. Shanghai consumers this year is more unexpected, not only flowers, hotel consumption has not entered the top five, and even the film and KTV consumption is barely ranked in the top ten. At the same time, the data also show that this year’s Valentine’s day, consumers of different ages of consumption trends and needs also showed obvious differentiation. Among them, after 90 consumers love to sing K, become the main consumer of KTV, and the latter is mainly based on the film, 70 after Valentine’s day consumption hot springs, and in the O2O consumer groups in the relatively small number of 60 users, the traditional catering consumption. (Dou Hongyan)

情人节消费大数据出炉:住酒店女性买单更慷慨-搜狐新闻  情人节结束的第二天,百度糯米发布了2016情人节消费大数据,勾勒出今年的情人节消费画像。其中,西餐、创意菜、烧烤和日料成为情人节消费者的最爱,而令人惊讶的是,女性在情人节买单更为慷慨。   大数据显示,在情人节当天的餐饮消费品类中,女性用户买单约占69%,这一数字在电影消费中为62%。而KTV和温泉,女性也分别以68%和64%的买单比例超出男性用户。在酒店消费方面,男性以46%的买单比例勉强与女性拉近距离。然而在鲜花消费品类上,由于这一消费项目的特殊性,男性用户打了一个翻身仗,以高达73%的买单比例遥遥领先女性。由此可见,如今的情侣之间已经打破了曾经“消费一定由男性买单”的潜规则,女性的独立意识正在逐步增强。   数据显示,成都消费者在情人节当天鲜花和KTV消费在全国遥遥领先,其中仅鲜花消费总量就超过第二名10%。而西安消费者则以温泉、鲜花、电影和KTV四个单项消费均位列全国前三的成绩向外界展示陕西人豪爽的一面。上海消费者今年比较出人意料,不仅鲜花、酒店消费未进入前五,连电影和KTV消费也仅勉强位列前十。   同时,数据也显示,今年的情人节,不同年龄段的消费者其消费趋势和需求也呈现出明显的差异化。其中,90后消费者最爱唱K,成为当天KTV的消费主力,而80后则以电影为主,70后在情人节当天的消费以温泉为主,而在O2O消费群体中数量不多的60后用户,则以传统的餐饮消费为主。   (窦虹艳)相关的主题文章: