The Hangzhou you can not afford to provoke users angrily deliberately smear (Figure)-winflash

The "Hangzhou" you can not afford to provoke users angrily: deliberately smear (Figure) the "Hangzhou" you are not making friends September 12th, titled "sorry, you can not afford" Hangzhou has the Hangzhou people in a circle of friends go viral. Because the content involves Hangzhou’s housing, transportation, education, prices and many other areas of the people’s livelihood, the quick click will break through 100 thousand +. For the citizens of Hangzhou who love the city, the mood of this article is complex. Some people feel that the article has poked their own pain points, but more people are starting to think that the publishers are blackened to blacken it. They choose the ubiquitous urban disease to Hangzhou and enlarge it. Netizens commented, with the problems in the development of the fanning amplification, with sensational poison the social emotions, especially after universally hailed the success of Hangzhou G20, I really do not know what is the motive? The main WeChat public release of this article is Shenzhen Duoyide company, through the search, reporters found that the company has offices in Shenzhen, Beijing, Hangzhou and many other city, WeChat public, operating around are named "XX life tide". From the beginning of July and August this year, these areas (including but not limited to) the "tide of life" has released a "sorry, you can not afford" XX articles, and quickly spread on the Internet seems to have become a "can not afford" series. In the "I’m sorry, you can not afford" Hangzhou has a text, even "volatile weather" also became used to discredit Hangzhou reason, dumbfounding. Hangzhou is also immersed in the sense of honor of G20. Why does this article pour cold water on its back? It’s like a closing ceremony. At the end of the G20 summit in Hangzhou, Hangzhou people are celebrating themselves as host. At this time, the "I’m sorry, you can not afford" Hangzhou has appeared in the circle of friends. This is the beginning of the article: Hangzhou, a new city. There are opportunities, fashion, beauty, gourmet, and the first city in the country to hold G20, cattle! Hangzhou has also become a place where many people choose to settle down. However, with the change of content and style: one, compared to the deep North of Guangzhou, the number of the resident population of Hangzhou although less, but Xiaobian want to say is that Hangzhou has let people can not afford! Later, the article lists 13 pain points that live in Hangzhou, including housing, transportation, education, price, even weather, marriage, language, etc., so as to tell "Hangzhou drift family" is not easy to fight in the city. Although seemingly cited many official data, but is actually in order to discredit and discredit, ulterior motives. Related: Qianjiang into Hangzhou tour finale to the state banquet except West Lake another destination G20 summit in Hangzhou porcelain and accept public debut limited edition book (Figure) Hongkong first tea restaurant Hangzhou Cuihua quietly withdraw foreign dining brand series of defeat in Hangzhou since October 1st new residential decoration delivered to all the summit brought the bonus effect of the Mid Autumn Festival holiday Hangzhou tourism and catering are the fire (map) for example, the phenomenon of Hangzhou tourists blowout after G20, infer that Hangzhou is a motionless tourist season in the city". As a scenic world – class Hangzhou, people who come to travel are more than normal. For the ordinary Hangzhou people, not only is not a kind of pain, but will be proud of this, because the tourist’s city bonus, the public will also share. For example, the article said, "the price of Hangzhou is rising so that people can’t understand". In fact, the rise in house prices is a national phenomenon. In Hangzhou city in the country in qualifying, half half of the city livable environment within the past few months, the magnitude of price increases, behind many domestic second tier city, such as Shenyang, Shijiazhuang, Changchun and so on, but not with Shenzhen, Shanghai rose compared. The article says, "most of them are investors" when they come down to see a house. What about the data? This conjecture let Hangzhou so many young people just need to improve the living and family, feel the face. For example, the problem of education. The article claims that in Hangzhou, the cost of raising a child is 1 million 900 thousand yuan. A salary is in 8000 yuan of husband and wife, 15 years to live frugally, to support a child on the University, but do not expect to have a second child. The article even enumerates the most expensive schools in Hangzhou, the tuition of one year is more than ten thousand yuan, and the children can’t afford to learn… But is this the education of the ordinary family? Don’t you know that you don’t know that reading at a public school in Hangzhou almost doesn’t have to spend money? The article said that the Hangzhou high prices, eat a bowl of noodles to 20 yuan; Hangzhou weather vagaries; show unimaginable, but several hundred yuan tickets, can not afford; too many Hangzhou people from all over the country, all don’t understand Hangzhou dialect; the area is too big, not in a region even a couple of long-distance relationship…… See here, I am afraid the people of Hangzhou would like to want to swear: is this little editor a compel? Hangzhou "big" to a strange love, little editor you have not been to the north and deep? As a result, the opposition from the WeChat burst out. Ding Qing, a G20 volunteer, said she was angry after reading the article: what is the purpose of this article? Is there a gold owner behind the scenes? I feel the figure of the real estate developer, and I feel this article is to boost the price of the house. Another protest in the circle of friends in Hangzhou is a top 500 enterprises HR, she wrote: BOSS B20 attended the meeting, he said that he is no longer with the introduction of Hangzhou "in Shanghai on the edge of this sentence, but this article, really hurt feelings, you have considered Hangzhou enterprises, entrepreneurs, work experience, so we discredit Hangzhou! The feeling of anger from Mr. Zhang, he said, listed in the article is any one of the developing countries, in the development of a city will have problems, and Chinese positive attitude we have the whole world in view, and in dealing with these problems the effective methods are worthy of recognition, the amplification of fanning development issues with sensational poison the social emotions, especially after the success of Hangzhou generally praised G20, with hostility to discredit Hangzhou, really do not know what is the motive? "Can not afford" marketing planning to release a public number only to attract eyeball Qianjiang Evening News reporter found after verification: the article published at 12:52 on September 12th, traffic exceeded 100 thousand + in a few hours later, some of the public number in Hangzhou will also be forwarded, such as "Hangzhou tourism", "Hangzhou rental information" and "Jiangdong property net". At about 1 p. m. on September 13th, the article was suddenly deleted. Later, the reporter of the Qianjiang Evening News arrived at the Royal peak building in Pingshui street, Gongshu District, and the "Hangzhou tide life" department was one of the offices in this building. A total of 20 employees have been posted on the WeChat public number every day. Most of them are after 90, some look like the students, there are few after 80. The general manager is a middle-aged man with glasses, who speaks brisk and claims to have been working in the traditional media advertising circle for nearly 20 years. "We were set up in November last year, less than a year. I just took over in May this year, and the business is running well. " Talking about the "can not afford" released, he said, according to the Convention, the headline number on the public a price, because we have put the customer, usually to the press. But there were several vacancies, so this article was made, "want to borrow the G20 hot spot, expand the public number influence." He said, the data in the main article from many mainstream media reports, but the reporter noted that almost all of the information are the main around interpret out of context, they assume the basic theme, and the independent. "Why should I suddenly delete it? Do you realize that it’s not good to mislead the masses? " The general manager said, if he had misled, he didn’t think, mainly he had deleted the articles from the number of the reprinted public numbers, so they also deleted them themselves. "What will happen if you don’t delete it?" The reporter asked. The general manager did not have a positive answer, only to say that in his appointment, the public had been sealed for 7 days for reasons. Obviously, the advertised soft text that has been sealed behind the number is not available. Not only the advertising fee to be returned to the customer, but also the compensation for the customer’s loss, which is huge for a business marketing number. Did you think about the feelings of the people of Hangzhou who have made countless efforts to support the G20 Hangzhou summit? Have you ever thought about the impact on the image of Hangzhou? The reporter’s question did not get the answer. Related: Qianjiang into Hangzhou tour finale to the state banquet except West Lake another destination G20 summit in Hangzhou porcelain and accept public debut limited edition book (Figure) Hongkong first tea restaurant Hangzhou Cuihua quietly withdraw foreign dining brand series of defeat in Hangzhou since October 1st new residential decoration delivered to all the summit brought the bonus effect of the Mid Autumn Festival holiday Hangzhou tourism and catering are the fire (Figure) visits to the headquarters in Shenzhen, the marketing money is the main purpose of marketing, September 13th afternoon, the money newspaper reporter rushed to Shenzhen to visit the "Hangzhou tide" marketing headquarters, hidden many 100 thousand + explosion behind the net — Shenzhen Duoyide company. In Shenzhen City, Baoan District Xixiang Street Schroder road Baoan Internet industry base, gathered a large number of new media company, is a Duoyide among the larger. Data show that the company operating the WeChat public number years, in July of this year has been listed on the new board, known as "the first new media domestic city life shares". Duoyide CEO Jiang Xiangfeng is 80, he said, "the tide of life" series currently has 25 division, mainly distributed in the capital city of the country. It is a great surprise that it can be done on such a scale only by operating the WeChat public. In the production of content, they sometimes use this mode: if a city’s articles read well, it can also be copied, headquarters will be sent to various departments, and the corresponding information will be collected according to local conditions, so as to form a model. In fact, Jiang Xiangfeng also admitted that "can not afford" series of articles, and the company is not original, "we also see this idea from other public number, on the basis of the perfection and supplement. After the release, we were also imitated by many other public numbers. Jiang Xiangfeng does not recognize Hangzhou as you have been in the consumer can not afford "public feelings, but not to deliberately speculation. But it is undeniable that, like all marketing numbers, "Chao life" series public numbers are highly commercial. They will often publish advertisements, which is the main source of their income. However, according to Jiang Xiangfeng said, "I’m sorry, you can not afford the" Hangzhou has no commercial nature, "as long as the fans love it." "Do the media be responsible for social responsibility?" Do you want to think about the feelings of the audience? Is it the only consideration to make money? " Facing reporters’ questions, Jiang Xiangfeng said, "we put the law in the first place. If our content is contrary to social responsibility and morality, we will not do it if interest is bigger." But it’s a pity that, from the actual effect, it’s obviously not what he said. Related: Qianjiang into Hangzhou tour finale to the state banquet except West Lake another destination G20 summit in Hangzhou porcelain and accept public debut limited edition book (Figure) Hongkong first tea restaurant Hangzhou Cuihua quietly withdraw foreign dining brand series of defeat in Hangzhou since October 1st new residential decoration delivered to all the summit brought the bonus effect of the Mid Autumn Festival holiday Hangzhou tourism and catering are the fire (Figure)

网文《杭州你已高攀不起》惹网友怒斥:刻意抹黑(图) 网文《杭州你已高攀不起》   9月12日,一篇名为《对不起,杭州你已高攀不起》的文章在杭州人的朋友圈病毒式传播。因为内容涉及杭州的住房、交通、教育、物价等诸多民生领域,很快点击量便突破10万+。   对于深爱这座城市的杭州市民来说,面对这篇文章的情绪是复杂的。一些人觉得文章戳中了自己的痛点,但更多的人开始思考:文章发布者为了抹黑而抹黑,专门挑选普遍存在的城市病放到杭州身上,并无限放大。有网友评论说,这种用煽风放大发展中的问题,以煽情毒化社会情绪,尤其是在普遍盛赞杭州成功举办G20之后,真不知道居心何在?   发布这篇文章的微信公众号的主体是深圳多易得公司,经搜索,记者发现这家公司在深圳、北京、杭州等多个城市都有分支机构,各地经营的微信公众号都以“XX潮生活”命名。从今年七八月份开始,这些地区(包括但不限于)的“潮生活”均先后发布了名为《对不起,XX你已高攀不起》的文章,并在网上迅速蔓延,俨然成了一个“高攀不起”系列。   在《对不起,杭州你已高攀不起》一文中,甚至连“天气阴晴不定”也成了拿来抹黑杭州的理由,让人哭笑不得。   杭州还沉浸在G20的荣誉感里   这篇文章为何要在背后泼冷水   就像一场盛宴落幕,G20杭州峰会结束,杭州人都在为自己当了回东道主开心欢庆,自我点赞。这时,这篇《对不起,杭州你已高攀不起》却突然出现在朋友圈。   文章的开头是这样的:杭州,新一线城市。这里有机遇、时尚、美景、美食,还是全国第一个举办G20的城市,牛!杭州也成为了很多人选择定居的地方。   不过,随着内容的递进,画风转变:和北上广深相比,杭州的常住人口数虽然还少了点,但是小编想说的是,杭州,已经让人高攀不起了!   随后,文章列举了生活在杭州的13大痛点,包括住房、交通、教育、物价,甚至天气、婚嫁、语言等,以此诉说“杭漂族”在城市打拼的不易。虽然看似引用了许多官方数据,但实际上是为了抹黑而抹黑,居心叵测。   相关报道:   钱江新城成杭州一日游压轴目的地 除西湖外另一个必选之地   G20杭州峰会国宴用瓷公开亮相 并接受限量收藏版预订(图)   香港第一茶餐厅翠华悄悄撤出杭州 外来餐饮品牌接连败走   10月1日起 杭州新建住宅要全部实行全装修交付   峰会带来红利效应 中秋小长假杭州旅游餐饮都很火(图)   比如,文章以G20后杭州游客井喷的现象,推论出杭州是一个“动不动就旅游旺季的城市”。作为风景世界级的杭州,来旅游的人多是再正常不过的事情。对于普通杭州人来说,不但不是一种痛,反而会为此感到骄傲,因为旅游带来的城市红利,市民也会分享到。   比如,文章称“杭州房价涨得让人看不懂”。实际上,房价上涨是全国性现象。以杭州在全国城市中的排位,一半湖山一半城的宜居环境,过去几个月房价上涨的幅度,落后于国内许多二线城市,比如沈阳、长春、石家庄等等,更无法与深圳、上海的涨幅相比。文章说,当下来看房的“多数都是投资客”。数据呢?这种臆想让杭城那么多刚需的年轻人和改善居住的家庭,感觉很打脸。   再比如说到教育问题。文章宣称,在杭州,养一个孩子的成本是190万元。一对月薪都在8000元的夫妻,要节衣缩食15年,才能供养一个孩子上大学,更别指望生二胎了。文章甚至列举了杭州最贵的几所学校,一年学费动不动就十几万元,孩子上不起学……可是,这是普通家庭的教育吗?难道小编你不知道,在杭州的公办学校读书,几乎不用花钱?   文章说,杭州物价高,吃碗面都要20元;杭州的天气阴晴不定;展览演出多到无法想象,但是动辄几百元的门票,买不起;杭州来自各地的人太多,各种方言听不懂;杭州面积太大,不在一个区的情侣就算异地恋……   看到这里,杭州人恐怕恨不得想骂人了吧:这位小编是逗逼吗?说杭州“大”到要异地恋,小编你没去过北上广深吧?   因此,这条微信引发的反对声音也随之爆发了出来。   丁晴是一名G20志愿者,她说自己看完文章后感到愤怒:应当去调查一下,这篇文章是什么目的?有没有幕后金主?我是感觉到了房地产开发商的身影,感觉这种文章就是为了助推房价啊。   另一位在朋友圈表达抗议的是杭州一家500强企业的HR,她写道:大BOSS参加了B20会议,他说他再不用介绍杭州时加上“在上海边上”这句了,然而这篇文章,真的很伤人情感,你有考虑过杭州企业、创业者、打拼者的感受么,这样抹黑我们杭州!   愤怒的感受还来自市民张先生,他说,文章中列举的是任何一个发展中国家,一个发展中城市都会出现的问题,放眼世界和中国,我们在处理这些问题时的积极态度、有效方法都是值得肯定的,这种以煽风放大发展中的问题,以煽情毒化社会情绪,尤其是在普遍盛赞杭州成功举办G20之后,以戾气抹黑杭州,真是不知道居心何在?   《高攀不起》为营销公众号策划   发布时只想吸引眼球   钱江晚报记者查证后发现:该文章于9月12日12点52分发布,点击量在几个小时后突破10万+,杭州的一些公众号也进行了转发,比如“杭州旅游”、“杭州租售情报”、“大江东房产网”。   9月13日下午1点左右,这篇文章突然删除。随后,钱江晚报记者来到拱墅区萍水街御峰大厦,“杭州潮生活”事业部就在这幢大厦其中的一间办公室。一共有20来名员工,将每天生产的内容发布到微信公众号上。他们大多是90后,有些人看上去像应届生,这里鲜有80后。   总经理是个戴眼镜的中年男人,说话爽快,自称在传统媒体的广告圈从业近20年。“我们是去年11月成立的,还不到一年。我今年5月刚接手,目前业务运营得还不错。”谈及《高攀不起》一文的出炉,他说,按惯例,公号上的头条都是有价格的,因为都有投放客户,通常款到发稿。但有几期的空缺,所以就炮制了这篇文章,“想借G20这个热点,扩大公众号影响力。”   他说,文章中的数据主要来自“多家主流媒体的报道”,但记者注意到,几乎所有的信息采用都是断章取义式的,主要围绕着他们假设的主题,基本和原文无关。“为什么要突然删除?是你们意识到这样误导群众不好吗?”   总经理说,有没有误导,他没想过,主要是他看到转载的几家公众号删掉了文章,所以他们也自行删除了。“如果不删会有什么后果呢?”记者问。总经理没有正面回答,只说在他的上任,公众号曾因故被封了7天。很显然,封了号,后面已经排好的广告软文就发不出了,不仅到手的广告费要退还客户,还有可能要赔偿客户损失,这对于一家商业营销号而言,损失是巨大的。   那你考虑过那些为G20杭州峰会付出无数心血、支持的杭州百姓的感受吗?你有考虑过对杭州形象的影响吗?记者的提问,没有得到答案。   相关报道:   钱江新城成杭州一日游压轴目的地 除西湖外另一个必选之地   G20杭州峰会国宴用瓷公开亮相 并接受限量收藏版预订(图)   香港第一茶餐厅翠华悄悄撤出杭州 外来餐饮品牌接连败走   10月1日起 杭州新建住宅要全部实行全装修交付   峰会带来红利效应 中秋小长假杭州旅游餐饮都很火(图)   本报探访该营销号深圳总部   赚钱是营销号的主要目的   9月13日下午,钱报记者赶赴深圳,探访营销号“杭州潮生活”的总部,藏着众多10万+爆款网文的幕后推手――深圳多易得公司。   在深圳市宝安区西乡街道宝源路宝安互联网产业基地,聚集了大量的新媒体公司,多易得是其中规模较大的一家。资料显示,这家公司运营微信公众号数年,今年7月已经在新三板挂牌,号称“国内城市生活新媒体第一股”。   多易得CEO江祥锋是个80后,他介绍说,“潮生活”系列目前有25个事业部,主要分布在全国各省会城市。仅靠经营微信公众号就能做到如此规模,实在令人大感意外。   在内容的生产上,他们有时会采用这种模式:如果某个城市某篇文章阅读量好,还可以复制,总部就会发给各地事业部,根据各地情况采集相应信息,形成模式化。   实际上,江祥锋也承认,“高攀不起”系列文章,并不是公司原创,“我们也是从别的公众号看到这个思路,就在其基础上进行了完善和补充。我们发布后,也被很多别的公众号模仿转发。”   江祥锋不认可“杭州你已高攀不起”是在消费公众感情,更不是要有意炒高房价。   但不可否认的是,和所有的营销号一样,“潮生活”系列公众号具有很强的商业性,会经常发布广告软文,这是他们收入的主要来源。不过,据江祥锋称,《对不起,杭州你已高攀不起》一文并没有商业性质,“只要粉丝喜欢就可以了。”   “自媒体要不要承担社会责任?要不要考虑受众感受?赚钱是不是唯一考量?”面对记者提问,江祥锋表示,“我们把法律摆在第一位,如果我们的内容有悖于社会责任和道德的话,利益再大我们也不会去做。”   但很遗憾,从实际效果来看,显然并不是他说的这样。   相关报道:   钱江新城成杭州一日游压轴目的地 除西湖外另一个必选之地   G20杭州峰会国宴用瓷公开亮相 并接受限量收藏版预订(图)   香港第一茶餐厅翠华悄悄撤出杭州 外来餐饮品牌接连败走   10月1日起 杭州新建住宅要全部实行全装修交付   峰会带来红利效应 中秋小长假杭州旅游餐饮都很火(图)相关的主题文章: